NEW NARRATIVE
Narrative Design
Getting change right starts with the right story.
The most powerful tool in any transformation isn’t the technology or the strategy. It’s the story.
People make decisions, build trust and choose to change based on how they feel — not just what we know. When people understand what’s changing, why it matters and what it means for them, everything moves faster. Resistance drops. Belief builds. Change becomes real.
When the story is missing, or isn’t landing, you get confusion, fatigue and slow adoption. Leaders struggle to communicate with confidence. Teams don’t understand what’s being asked of them.
I help leadership teams find and design that story — and build the engagement that brings it to life.
Research shows that when leadership makes employees enthusiastic about the future, seven in ten are engaged. When they don’t, only one in a hundred is. The right story can accelerate transformation results by up to six times.
WHAT THIS IS
— Your transformation isn’t connecting the way you hoped
— People are confused, disengaged or exhausted by change
— Leaders are communicating inconsistently or with low confidence
— Your technology or AI story isn’t landing emotionally
— You need to win support for something complex or sensitive
— Change fatigue is high and you need to cut through fast
WHO IS THIS FOR
This programme is for leaders shaping what's next — and who know that how you communicate is as important as what you do.
You might be:
– A CEO or founder
– Leading People & Culture
– Driving transformation or change
– In marketing, growth or strategy
– Leading technology or innovation
If you need people to understand, believe in, and act on your vision and bring a transformation to life — this is for you.
HOW IT WORKS
1. Refocus — get clear on where you are today through the lens of your stakeholders, not your programme plan.
2. Reimagine — visualise the future and shape the story of where you’re going, why it matters and what it means for people.
3. Rewrite — craft the narrative, refine it and prepare your leaders to tell it with clarity and confidence.
Delivered as a focused sprint — as little as 30 days for smaller initiatives, 45–60 days for larger programmes. Remote or in-person. No long onboarding. High-value thinking, applied fast.
WHAT YOU GET
— A clear, compelling transformation narrative tailored to your programme and your people
— Key messages for different audiences — leaders, managers, employees
— A one-page narrative summary and detailed version
— Leader briefing pack and communications guidance
— Engagement strategy and campaign design if needed
— Support to embed and deliver with confidence
THE INVESTMENT
From £2,500 — scoped to your initiative and timeline.
Why Storytelling?
Humans are wired for stories. Stories activate emotion, memory and understanding — making ideas far more memorable and driving action in a way that facts alone never do.
The most effective leaders don’t just share information. They shape meaning. They give people a reason to move.
The right story will help reduce confusion, friction, cut through noise and fatigue by aligning people behind a shared direction.
